Introduction
FunnelTechie (“we,” “us,” or “our”) is operated by Matt Ratliff and provides email deliverability consulting, done-for-you email services, SaaS tools, and educational coaching. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our tools, or engage our services.
By accessing our website or using our services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and services.
Information We Collect
We collect information in the following ways:
- Information you provide directly — When you fill out a contact form, book a consultation, purchase a service, or subscribe to our newsletter, we collect your name, email address, phone number, company name, and any other details you choose to share.
- Payment information — When you make a purchase, payment is processed through third-party processors (such as Stripe). We do not store full credit card numbers on our servers.
- Technical and usage data — We automatically collect certain information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages.
- Email and domain data — When you use our diagnostic tools (such as the Domain Auth Checker or Score My Email), we process the domain names and email addresses you submit solely to provide the requested analysis.
- Communications — If you contact us by email or through a support channel, we retain records of that correspondence.
How We Use Your Information
We use the information we collect to:
- Deliver and improve our services, tools, and consulting engagements
- Process payments and fulfill orders
- Communicate with you about your account, purchases, and service updates
- Send marketing emails and newsletters (you may unsubscribe at any time)
- Respond to inquiries, support requests, and feedback
- Monitor and analyze usage patterns to improve our website and tools
- Comply with legal obligations and enforce our Terms & Conditions
- Protect against fraud, abuse, and unauthorized access
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
Third-Party Services
We use trusted third-party services to operate our business. These providers may have access to your information only as necessary to perform their functions and are obligated to protect it. Key third parties include:
- GoHighLevel (GHL) — CRM, booking, and marketing automation platform used to manage client relationships and scheduling
- Stripe — Payment processing for service purchases
- Google Analytics / Google Tag Manager — Website analytics and performance tracking
- Vimeo — Video hosting for testimonials and educational content
- Mailgun / SendGrid / Postmark — Transactional email delivery for service communications
- Cloudflare — DNS management and website security
Each of these services has its own privacy policy. We encourage you to review them independently.
Cookies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytics data. Cookies are small text files stored on your device. We use:
- Essential cookies — Required for the website to function correctly (e.g., session management)
- Analytics cookies — Help us understand how visitors interact with our site (e.g., Google Analytics)
- Marketing cookies — Used to track the effectiveness of our advertising campaigns
You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website and tools.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain our business records, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:
- Client service records are retained for a minimum of 5 years following the conclusion of the engagement
- Email marketing subscriber data is retained until you unsubscribe or request deletion
- Tool usage logs (domain checks, email scoring) are retained for up to 90 days for diagnostic and security purposes
- Payment records are retained as required by applicable tax and financial regulations
Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access — Request a copy of the personal information we hold about you
- Correction — Request that we correct inaccurate or incomplete information
- Deletion — Request that we delete your personal information, subject to legal retention requirements
- Opt-out — Unsubscribe from marketing communications at any time using the link in any email we send
- Data portability — Request your data in a structured, machine-readable format
- Restriction — Request that we restrict processing of your data in certain circumstances
To exercise any of these rights, please contact us at the address below. We will respond within 30 days.
Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last updated” date at the top of this page. Your continued use of our services after any changes constitutes acceptance of the updated policy.
Contact
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
- Business: FunnelTechie / Matt Ratliff
- Website: funneltechie.com
- Booking: Schedule a call